![]() ![]() The only document the author was able to find that linked a small degree of CRM activity was in the organizations marketing and sales strategy and therefore one could conclude that CRM initiatives at present is solely limited to this division in the organization. One of the main reasons could be the fact that the bank been in the industry for a period of six years and therefore much effort has not been directed in building relationships. The author concludes that CRM initiatives and implementation activities within the organization is at its infancy stage. ![]() This chapter will end with a brief discussion on the limitations of the research and possible future research on the topic. The author concludes the research by summarizing the findings drawn from the literature review and the primary research explained in finding and analysis, whilst focusing on the project objectives to draw out recommendations. This final chapter draws conclusions on how CRM can be initiated and improved at DFCC Vardhana Bank. The Conclusions And Recommendations Of CRM Systems Information Technology Essay
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